9 ways social media can grow your brand
9 ways social media can grow your brand
“If I had more money, I could grow my business.” I know you’ve heard that before. You’re perhaps even saying that right now. In today’s world, that’s not a valid excuse anymore. We live in the digital age where business owners are given a lot more control when it comes to growing their brand. This actually costs little to no money at all.
Today we are going to cover 9 ways to help you grow your brand using social media.
#1 Branding Reputation
Product branding is essential to product sales. The greater the brand reputation, the greater the chance of sale increase. Achieving an excellent brand reputation takes years of concerted effort and using every appropriate platform available. Sharing news and views about products are an excellent way to inform your customers about: who you are, what you do, what you sell, and the quality of your wares. In a highly competitive business environment, using multiple channels to spread the word about your brand may mean the difference between success or failure.
#2 Integrated Marketing
Social media platforms are the essential channels that marketers need to use in order to reach their customers. Integration of these popular channels now play a critical part of any well-considered advertising campaign. The more avenues that are used, the more likely an organization is to reach their target market. A greater number of users are now online which creates the ideal avenue to reach more customers and strengthen branding. Current technologies include personalized and push marketing to show that social media is quickest and lowest cost way of reaching people.
#3 Customer Attraction and Retention
Developing brands through social media is vital in the process of retaining customers. Everyone has heard about the ‘hook’- a catch-phrase aimed at generating interest in a product or service. This ‘hook’ is designed to capture immediate attention and persuade customers to want to find out more. Attract your customers first by using this method on social media. Get them to buy online, and then continue to provide value to your followers.
#4 Social Media Research
Extensive research continues to indicate that new millennials want rapid information about product availability. This research also shows that this upcoming market enjoys spending their money and appreciates expensive brands. All of this points to the fact that new millennials offer excellent marketing opportunities for big, and small businesses alike. Big brands are fully aware of this fact. Many smaller brands have not yet caught on to social media as a prime advertising outlet, but will need to play catch-up quickly to take advantage of this fact to enhance their branding potential.
#5 Social Media Branding and Sales
In short, social media branding equates to reaching a large number of customers. No other platform compares with this technique, especially when it is aimed at the upwardly mobile new millennial market. Understanding what new generations want, and then giving it to them is key to promoting your brand, and increasing sales. Make no mistake though, sales and profits are not the ‘be all, and end all’ of social media marketing. Fail to follow up with superior customer service, and social media could become a brands worst nightmare. Know your customer. Know what personalized, and push marketing options are available, and then use social media platforms to advertise your product.
#6 Generate Brand Interest
Quite simply, there are just too many brands on social media to mention. If you have done a search for businesses like Gucci perfumes or Nike sportswear, you have a small taste of which big brand names are social media savvy. Advertisements that you see will depend on where you live, what you have clicked on, or which groups you have joined on social media platforms. Robots pick up on these clicks, and then send you more of the same type of product or service. Brands design their ads to generate interest through: hooks, sales, promo offers, or a new service. Providing real value for consumers is a big must to entice more customers to purchase your product. Social media allows you to place valuable ads that are tailored for a specific demographic.
#7 What Platforms do Big Brands Use
Big brands from Dove, L'Oreal, General Electric, to BMW all use: Facebook, Instagram, Reddit, Tumblr, and many others. They know that interest levels soar when their ads hit the right spot on these platforms. Big Brands also understand that using these platforms increase traffic to their websites. This is one step closer to where the Brand wants you-as their customer-to be. From there interest levels rise or wane, but they have gotten a potential customer closer to being a purchaser. The next step is to encourage a greater number of fans to make more purchases.
#8 More Traffic, More Sales
This may sound like a broad claim to make, but it is true. The use of Facebook or Instagram for social media advertising not only make for increased brand awareness, but they also lead to an increase in sales. More profits ultimately result which is the end game.
#9 Social Media Advertising
Social media platforms have grown increasingly popular over the past decade as marketers and advertisers have caught on to the gold mine offered by their opportunities. Social media advertising increases brand awareness. These platforms can improve brand reputation, which also depend on how well advertising campaigns, and communications are created. Greater interest from your target market typically translates into more website traffic. From there, it is up to the company to ensure that their website is Google friendly, has all the bells, and whistles to track traffic statistics for follow-up plans. Ensure your website hook aligns with your campaign messages and your content is up to par.