A brand is more than just a logo and a website. A brand is the feeling your customer walks away with after interacting with you. We tailor brands around the power of video. During our brand strategy session, essentially what we do is discovery. We try to understand your company, and how you make money. More importantly, We try to understand who your ideal customers are. We want to understand their pain points and challenges. The jobs they're trying to do. What a win looks like, what a fail costs them. Not just their demographics but their psychographics.
When we figure out what the customer wants and we give the customer what they want, we typically help our clients grow and succeed. The brands who master this are some of the biggest companies in the world, Coke, Nike, Facebook, Google, Tesla. They don't sell products. They communicate a feeling.